Once you find it, treat it right

1)  After swimming in the ocean or the pool, always rinse your swimsuit with regular tap water. In doing so, you will eliminate most of the salt and chlorine which are the principle chemicals that affect the Nylon and spandex fibers. From time to time, you should also HAND WASH (never in a washing machine even at gentle cycle) your suit with a cool water liquid detergent (like Zero or Woolite). Never use bleach!

2)  It is highly recommended that you HANG DRY your swimsuit. Make sure that it is dried in an artificially lit environment (regular home lighting will do fine) and not outside or the clothesline. The sun naturally causes colored fabrics to fade.

3)  Avoid putting your swimsuit away until it is completely dry. If it is stored while still wet or humid, it could become discolored. For the same reason avoid leaving it in a bag or a damp towel.

4)  When applying oil based sun tan lotions, minimize direct contact with your swimsuit as the oils naturally cause the swimsuit elastics to breakdown. 

There are ways to prolong the look and the life of your swimsuits. Here are some FAQ'S:

Will oils and lotions damage my suit?.......

Yes, oils and lotions will make the elastic in your swimsuit deteriorate

Is this considered a manufactures defect?........

No, All manufactures feel that  this is abusing the suit. They all recommend using a good swimsuit cleaner that will remove oils and chlorine

Will wearing a swimsuit in a hot tub make it fade?.......

Yes, It does not matter who makes your suit hot tubs will damage the colors and elastic in your suit. Think of your hot tub as a washing machine with hot water and bleach in it